Instagram is one of the easiest ways to connect with your fans. Since this is a phone app it doesn’t require sitting in front of a computer. You can be in touch with your fan base even when you are on the move.
If you want to get more followers the best way to learn how is to look at the best celebrity Instagram accounts and see how pros do it. This network is great for musicians to advertise their songs and see what people are responding to. Here are some tips on how to use Instagram to jump start your music career.
Create a profile
Upload your profile photo and add a 150 word bio with one link. If you want people to hear about your new account, connect it to the ones you already have on Facebook. You can also search and connect to contacts in your phone. Link your Facebook, Twitter, and other social networks.
Hashtags are really important, because people can find you through them. When you post a photo, choose at least two hashtags. You can also find trending hashtags online, in case you have no inspiration. Put them in the actual caption, or post them in a comment under the photo.
Be creative with captions
Don’t use one word descriptions. Fans want to connect with you on a personal level, so tell them a story about your photo. Posting pics in real time is something fans love to see.
See when the most of your fans are online. Posting in the middle of the night on a Tuesday may not be the best idea. Think about your target audience and when they’re most likely to be scrolling through Instagram. When you figure that out, you will know when to post.
Cross posting to other social media
Many celebrities on Instagram don’t cross-post to other social networks. You don’t want to have the same content on every platform, do you? Mix it up a little bit. Sometimes it is OK to cross-post but in most cases try to avoid it.
Follow the example of Instagram celebrities and make special posts to advertise events, releases, or get people to follow your page on Facebook or Twitter. Be creative with these online posters, they should reflect your music and personal style.
Instagram allows you to post short videos. It is a great way to promote your new music video, or your upcoming gig. Like Ed Sheeran did on Snapchat, you can tease your fans with a few lines from your new song.
You don’t have to make your profile all about your music. Celebrities surely don’t do it. Post about things you care about and your interests. It can be your family, pets, other musicians, food, nature, sports… If you have no inspiration there is always Throwback Thursday #tbt when you can post awkward childhood photos. Instagram is a great place to figure out what you want your brand image to be, what parts of your life you want to share with your fans and which ones you want to keep private.